Episode 95

full
Published on:

7th Sep 2026

Have the Conversation You’re Avoiding — with Susan Maitland

What looks like a strategy, operational or performance problem in a business is often something rather different underneath.

It may be a communication problem. An assumption. A conversation that hasn't happened. A founder struggling to let go. Or a boundary that has gradually disappeared.

In this episode of Scaling New Heights: Leadership at the Next Level, Nick Sellers talks with Susan Maitland, founder of SupportAct and a business mentor specialising in stretched founders and family business leaders.

Susan brings an unusual perspective. She spent 15 years working within her own family business before spending another 15 years leading within two other family businesses.

Together, Nick and Susan explore the human behaviour behind many familiar business challenges.

They discuss how easily assumptions replace genuine communication, particularly when people have worked or lived together for many years. A founder may know the business intimately and unconsciously expect everyone else to share the same knowledge, priorities and perspective.

They also explore what happens as a family business moves from one generation to another. Values that were instinctively lived by the founder can gradually become diluted if they have never been properly identified, discussed and communicated.

The conversation moves into succession and one of the hardest challenges for many founders: genuinely letting go. Developing a successor is one thing. Allowing them to lead differently is another.

Nick and Susan also discuss boundaries between work and home, the gradual normalisation of excessive working hours, and why consciously protecting time away from work matters for relationships, health and long-term performance.

Susan closes with two particularly powerful challenges.

First: have the conversation you're avoiding.

Second: ask whether your business can genuinely function without you.

Because if everything stops when the founder disappears, Susan suggests you may not have built an independent business at all. You may have built a hostage situation.

In this episode

00:00 Welcome and Intro

00:17 Meet Susan Maitland

02:51 Why People Behave

04:44 Communication and Assumptions

08:26 Generations and Values

12:12 Succession and Letting Go

15:44 Susan's Family Story

17:50 Boundaries and Trade-offs

23:23 Workload and Reflection

28:43 Rest for Performance

32:45 Key Takeaways

36:09 Contact and Wrap Up

Connect with Susan Maitland

Susan is the founder of SupportAct and works with stretched founders and family business leaders.

Website: www.thesupportact.co.uk

You can also find Susan Maitland and SupportAct on LinkedIn.

Important links

🌐 Website: https://nicksellers.com

📅 Book a discovery conversation: https://tidycal.com/nicksellers/discoverycall

📰 Subscribe to my newsletter: https://www.nicksellers.com/newsletter

💼 Connect with me on LinkedIn: https://www.linkedin.com/in/nicksellerscoach

About Scaling New Heights

Scaling New Heights: Leadership at the Next Level explores the realities of leadership, personal development, professional change and business growth.

New episodes are released every Monday.

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#Leadership #FamilyBusiness #BusinessLeadership #ExecutiveCoaching #BusinessMentoring #SuccessionPlanning #LeadershipDevelopment

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About the Podcast

Scaling New Heights: Leadership at the Next Level
Taking Leaders Beyond Limits, One Step at a Time
In Scaling New Heights: Leadership at the Next Level, we guide business leaders and entrepreneurs from overwhelm and “stuck” to new heights of success and achievement. Through insightful interviews, expert advice, and actionable strategies, this podcast is your go-to resource for breaking out of chaos and elevating your leadership. Whether you’re navigating tough decisions, managing fast growth, or striving for work-life balance, we help you unlock your potential and develop the mindset needed to excel. Join us as we share stories and insights from executive and business coaching, and learn how you can take your leadership to the next level.

About your host

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Nick Sellers

Even leaders need a helping hand to achieve their potential. I bring decades of corporate experience and a keen interest in people to my coaching and mentoring activities. And I really like to help those who want to grow and develop.
For more information, you can find me on LinkedIn and schedule a quick call.