Episode 28

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Published on:

2nd Jun 2025

Embracing the Digital Age: Marketing Insights with Steve Gillson

Steve Gilson, a digital marketing expert and coach, is Nick's guest in this episode of 'Scaling New Heights Leadership'.

Steve shares his journey from a corporate sales and marketing director in the UK to a stay-at-home dad and digital marketing teacher in France. He discusses the challenges of starting a self-branded business, particularly in the coaching space, and the psychological hurdles involved.

They delve into the importance of having a clear marketing strategy, the necessity of being consistent and authentic, and overcoming the fear of public scrutiny. This does not apply only to launching a coaching business but to any start-up, and also to branding personally for employees of larger companies, to.

Steve emphasizes the importance of experimenting and adapting in the ever-changing digital landscape, and provides insights on finding a balance between competence and confidence in personal branding.

00:00 Introduction to Scaling New Heights Leadership

00:18 Meet Steve Gilson: From Corporate to Coaching

01:31 The Challenges of Starting a Business

04:48 The Impact of Technology and Instant Gratification

07:06 The Psychology of Self-Branded Businesses

12:18 Overcoming Fear and Building Confidence

21:31 Consistency and Creativity in Marketing

31:07 Final Thoughts and Contact Information

To contact Steve, please take a look at his website https://mindsettomarketing.com or LinkedIn profile https://www.linkedin.com/in/steve-gillson2121

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About the Podcast

Scaling New Heights: Leadership at the Next Level
Taking Leaders Beyond Limits, One Step at a Time
In Scaling New Heights: Leadership at the Next Level, we guide business leaders and entrepreneurs from overwhelm and “stuck” to new heights of success and achievement. Through insightful interviews, expert advice, and actionable strategies, this podcast is your go-to resource for breaking out of chaos and elevating your leadership. Whether you’re navigating tough decisions, managing fast growth, or striving for work-life balance, we help you unlock your potential and develop the mindset needed to excel. Join us as we share stories and insights from executive and business coaching, and learn how you can take your leadership to the next level.

About your host

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Nick Sellers

Even leaders need a helping hand to achieve their potential. I bring decades of corporate experience and a keen interest in people to my coaching and mentoring activities. And I really like to help those who want to grow and develop.
For more information, you can find me on LinkedIn and schedule a quick call.